They Played Productions is



Launched by entertainment veterans Erik Blair and Thea Rivera in 2017, They Played Productions combines immersive, theatrical and LARP experience into a forge for the creation of live narrative entertainment that transforms the audience from passive spectator to active participant.

We believe that every audience member has the ability to play with us in the worlds we create and the stories we tell. Each of our productions works to re-examine narrative ideas and tropes in modern, unique and compelling directions. Through them all, we make the audience the focal point of the tale.

Come play with us in our next production.


Immersive entertainment draws audiences into worlds like no other form. Moments become real. Performances are unique. We understand how to create worlds where audiences can breathe.

Stories that make you think. Stories that make you feel. Stories where you can alter the very outcome of what happens. We know how to open the door so you can join our world and play to your hearts’ content.


With nearly 50 years of experience between the company founders, we know every aspect of theatrical production. We have access to the talent and crew necessary to develop new productions and mount existing plays in new, more immersive fashion.

We can envelop audiences in any level of immersion you wish, from subtle additions in traditional shows to productions whose fourth wall is blown away.

Collaboration and Consultation

If you need help with adding immersive/interactive elements to an existing project, we have the skills to add any element you need. From developing scenarios to writing to audience testing, we love helping companies create dynamic and enthralling entertainment.

If you want someone to design an experience for you from the start, we can work with you from original concept to final production. We can create the depth, engagement and audience-centric solutions that will turn your project into something that will be remembered forever.

Prior Productions from They Played

Standalone Fringe shows. Multi-Part Immersive Experiences. Online Interactive

about US

The Creators

Erik Blair has directed and performed in over 100 theatrical and immersive productions all over the country. He has also worked on the film/tv/videos game side of the industry with Sony, Disney and Warner Brothers on various projects.

Thea Rivera has focused on a career in technology and program management but has worked 20 plus years in theatre, in all capacities from creative and performance to producing and directing.


For any inquiries please email